https://www.jesusisanartdirector.com/blackndecker daily 0.75 2016-05-25 https://images.squarespace-cdn.com/content/v1/5419e54ae4b0de0029a4a73f/1426046863411-0XL1PEABPC29GTY30JLC/image-asset.jpeg Black n Decker https://images.squarespace-cdn.com/content/v1/5419e54ae4b0de0029a4a73f/1426046863411-0XL1PEABPC29GTY30JLC/image-asset.jpeg Black n Decker https://images.squarespace-cdn.com/content/v1/5419e54ae4b0de0029a4a73f/1426046833897-82DGYEI12JIN164CCX7W/image-asset.jpeg Black n Decker - Black N Decker This was a campaign geared toward a female demographic, specifically mothers. The goal was to empower women within the man's realm and encourage them to buy drill sets. 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Get people to understand it. Daniel Jaramillo - Art Direction Jesus Acevedo - Art Direction Dan Flora - Copywriter   https://images.squarespace-cdn.com/content/v1/5419e54ae4b0de0029a4a73f/1453071489922-0IWNSQEQETR56IKTZ2E5/image-asset.png Amazon Dash Button Instagram The Amazon Dash button makes purchasing household products so simple that people don’t understand how it works, and adoption rates are slow. Get people to understand it. 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https://images.squarespace-cdn.com/content/v1/5419e54ae4b0de0029a4a73f/1426045192845-Q1Y5ZJ6H6K194WRQAP1O/image-asset.jpeg Unicef Tap Water - Harley Davidson Art Direction The challenge that the client was facing is that their target audience is aging and sales are slowing down, so that's why Harley Davidson decided to reach a younger target audience, the millennials. To reach them we use an updated look and insight, all of this without losing the brand identity. 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